Do you want to make more money this year with your photography business? Follow these 3 methods and learn how to attract more clients and grow your brand!
So, you are looking for ways to make more money out of your photography business? Look no further as you have come to the right place. We are going to present you 3 effective methods to learn how to attract new potential clients, expand your business, increase your visibility, and spin your profits.
- Offer a Freebie – Yes, we know that offering your professional services for free may seem a little counter-intuitive. And you probably think, where is the logic here, when I’m trying to earn more money and not less. However, we can ensure you that this is an effective strategy that can bring you more clients. If you are a relatively new in the industry, one of the most important resources you can use is word-of-mouth advertising. Announce to the world, that you offer freebies to 10 people and you will notice how your conversion rate starts to increase. Offering freebies is actually a great return on investment.
- Book Mini Sessions – This is an incredible way to attract commitment-phobic customers. Let’s say that a $50 session probably takes 15 minutes and your customer walks away with 3 finished photographs. We can say that that is a very satisfied customer who is probably going to share his experience with other prospects. The mini sessions aren’t a full session at a discount. That is why you need to remind your customers that they are simply using a deal, so establish these mini sessions to make it worth your time. For example, one location – 20 minutes max. Just like freebies, these mini sessions can be a great investment in meeting new clients and converting them into your loyal buyers.
- Advertise on Social Media – When it comes to promoting your business and your brand, it is highly recommendable to turn to social media networks such as Instagram and Pinterest. Their image-driven format is an ideal way to promote your business and because your potential clients are already on these platforms, just wait to be noticed. Also, you can boost your online presence with paid advertising.
The secret to making more money is implementing small changes, like these 3 methods, over a long period. So, explore, try, and wait for the results to come!
— Premanda konthoujam (@Premanandakonth) 28 de marzo de 2017